Social Pros Podcast

How AI Is Completely Changing Social Media Marketing

May 9, 2017

LaSandra Brill, Head of Digital Planning and Analytics at NVIDIA, joins the Social Pros Podcast to discuss how to manage the competing needs of a B2B/B2C company that has embraced the future of AI.


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In This Episode

  • How balancing B2B and B2C branches leads to a separation of powers
  • Why integrating social customer care means understanding if it will work for your market and customers
  • How a combination B2B/B2C marketplace leads to a flexible way of looking at KPI
  • Why impactful use of sentiment analysis means a learning model that adapts to your specific audience




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