Social Pros Podcast

How Garmin Integrates Social Media and Product Design

February 28, 2017

Carla Meyer, Global Digital Advertising and Social Media Manager at Garmin, joins the Social Pros Podcast to discuss how integrating creative into strategy design makes for a flexible, impactful, and relevant brand.


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In This Episode

  • How saving a seat at the strategic table for creatives leads to a holistic and flexible marketing plan
  • Why developing killer social content means sharing from your advocates
  • How partnering with like-minded brands leads to a cross-pollinating marketing collaboration
  • Why figuring out what makes sense means finding where your audience lives
  • How using data leads to taking advantage of trends that will actually work for your audience




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