Social Pros Podcast

How to Combine Brand Journalism and Social Media

March 28, 2017

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business.

Special thanks to our sponsors:


In This Episode

  • How social leads to empathy and patience from your customers during downtimes
  • Why safe recruiting on social means avoiding most platforms
  • How corporate social investment in the community leads to an uptick in your industry
  • Why successful content does not always mean monetized content
  • How employee engagement leads to customer satisfaction and interest




Visit for more insights from your favorite social media marketers.