Why Messaging Apps Will Make Websites Irrelevant

Peter Friedman, CEO of LiveWorld, joins the Social Pros Podcast to discuss the future of social media marketing and how it will all ultimately be replaced by messaging apps.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert Definitive Email (Definitive Digest: http://www.definitivedigest.com)
• Yext (Yext for Uber: http://yext.com/uber)

In This Episode

• How social media leads to community value that can’t be accomplished on its own
• Why getting closer to capturing human behavior in commerce means a focus on messaging apps over a website
• How social and mobile media leads to marketing in minutes through customer service
• Why the rise of social messaging apps means an explosion in customer experience management
• How thoughtfully utilizing chat bots to complement customer service leads to a properly scaled human experience

Resources

• Peter Friedman on Twitter: @PeterFriedman
• LiveWorld on Twitter, Facebook, and LinkedIn
• The CMO's Social Media Handbook
• Hug Your Haters

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