Social Pros Podcast

How to Curate Social Media Trends That Matter

Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation.

Special thanks to our sponsors:

 

In This Episode

  • Why curating ideas sometimes means working in the physical realm
  • Why spotting trends does not mean identifying mainstream products or platforms in use
  • How a weekly email newsletter leads to better self-discipline
  • Why the taking the first step towards identifying trends means putting a stop to losing things
  • Why excelling in the modern social world means professionally celebrating personal individualism
  • How being purposefully unperfect leads to lovable social

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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How to Achieve Incredible Social Media Success in a University

Monica Ballesteros, Social Media Manager of the Enterprise Marketing Hub at Arizona State University, joins the Social Pros Podcast to discuss maintaining brand cohesiveness and a high level of social customer care across hundreds of social accounts.

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In This Episode

  • Why social marketing in a university environment means keeping tabs on hundreds, if not thousands, of social accounts
  • How advance effort put into a workbook leads to instant and cohesive news dissemination across all channels
  • Why the rapidly changing landscape of social media means revisiting previously dismissed platforms with an open mind
  • How positive internal networking leads to successful public content distribution
  • Why commitment to social customer care means being a part-time detective

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Proof That Focusing on Your Product Can Work in Social Media

Melody Martin, Social Community Coordinator for David Weekley Homes, joins the Social Pros Podcast to discuss how keeping social simple creates sales for a high quality product.

Special thanks to our sponsors:

 

In This Episode

  • Why selling a home now means maintaining an Instagram account
  • Why customer's busy lives means less is more on social
  • How simple, product heavy photos leads to better engagement from your audience
  • Why being an introvert or extrovert doesn't mean much when it comes to being a social pro

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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5 Unmistakable Lessons From 50 Social Media Leaders

Social Pros hosts Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce, discuss their favorite episodes of 2016 and the five major takeaways from the year in social media.

Special thanks to our sponsors:

 

In This Episode

  • How the rise of video social leads to a categorical problem that needs AI to solve
  • Why great customer service means embracing social video and social platforms
  • How influencers leads to a whole new way to market through social media and engages the sensitive topic of triage marketing
  • Why multiple brands means multiple messages and content delivery methods

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Tell Compelling Stories One Tweet at a Time

Park Howell, Founder of The Business of Story, joins the Social Pros Podcast to discuss using storytelling to cut through the technological clutter and make your content truly king.

 

Special thanks to our sponsors:

 

In This Episode

  • How a single, meta-brand story leads to a brand that customers can believe in
  • Why the plethora of social platforms means it's easier to tell stories but harder to strategize them
  • How conflict leads to compelling stories that drive customers to take action
  • Why understanding your audience means using big data to craft your story
  • How the demise of family storytelling means a new approach to communication

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How A Ginormous Accounting Firm Uses Snapchat Like a Boss

Chris Sedlak, Public Relations and Social Media Manager for PwC, joins the Social Pros Podcast to discuss how the right personal branding on social can jumpstart your career, cultivate prospects, and turn customers into advocates.

 

Special thanks to our sponsors:

 

In This Episode

  • Why success on social for any brand means a strong and collaborative relationship with leadership
  • How building the social confidence of your subject matter experts leads to better campaigns
  • Why an impactful employee engagement effort means selecting a platform that reflects their interests
  • How active employees on social leads to client retention, loyalty, and advocacy through enhanced brand awareness

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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How to Activate Your Employees As Social Media Advocates

Jason Spencer, Social Media Community Manager at Humana, joins the Social Pros Podcast to discuss engaging nontraditional, uniquely qualified audiences by crafting a successful employee social advocacy program.

Special thanks to our sponsors:

 

In This Episode

  • How the rise of social is leading to a huge shift in customer care
  • Why developing a good relationship with customers means closing the loop on social
  • How the well-thought out addition of a new platform leads to a changed perception of your brand
  • Why employee advocacy does not mean social selling

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Messaging Apps Will Make Websites Irrelevant

Peter Friedman, CEO of LiveWorld, joins the Social Pros Podcast to discuss the future of social media marketing and how it will all ultimately be replaced by messaging apps.

 

Special thanks to our sponsors:

 

In This Episode

  • How social media leads to community value that can’t be accomplished on its own
  • Why getting closer to capturing human behavior in commerce means a focus on messaging apps over a website
  • How social and mobile media leads to marketing in minutes through customer service
  • Why the rise of social messaging apps means an explosion in customer experience management
  • How thoughtfully utilizing chat bots to complement customer service leads to a properly scaled human experience

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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Should Marketers Start to Use Twitter Like Facebook

Mike Stelzner, Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the changing Twitter algorithm, the death of evergreen content, and why you should only tweet content once.

Special thanks to our sponsors:

In This Episode

  • Why a successful social community means not looking for a big audience but seeking out the right audience
  • How a live show leads to being a better social media marketer
  • Why an uptick in copyright enforcement means a shift in how and when to use live video
  • How Facebook's advertising is leading to a push for raw, unedited, live video
  • Why evergreen content is killing your Twitter ranking
  • How a focus on metrics leads to the biggest threat to social media

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How LensCrafters Uses Frame Candy to Excite You in Social

Nick Gilham, Senior Manager of Social Media at LensCrafters, joins the Social Pros Podcast to discuss how social is expanding their consumer base while reengaging customers between purchases.


Special thanks to our sponsors:

In This Episode

  • How listening to the needs of your customer and your business leads to a shift in positioning
  • Why centralizing your messaging means centralizing your social
  • How visuals for infrequent purchases lead to top of mind awareness
  • Why drawing millennials means investing in positive thinking and actions
  • How online chatter informs product launches and development

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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