Social Pros Podcast

What You Need to Know to Head Global Social Media

Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success.

Special thanks to our sponsors:

 

In This Episode

  • Why launching a new product on a global scale means coordinating horizontally and vertically on all levels of social
  • How the evolution of social leads to new opportunities for international corporations to cut out the intermediary and engage with customers directly
  • Why impacting R&D means taking social to the teams
  • How the audience drives the breadth and depth of corporate social accounts

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Consistency Is the Key to Becoming Known

Mark Schaefer, Author and Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to share his learnings from interviewing nearly a hundred people from different walks of life on what it means to become known and how anybody can join them.

 

Special thanks to our sponsors:

 

In This Episode

  • How being consistent leads to overcoming lack of talent or experience
  • Why finding your tennis ball means knowing what makes you tick
  • How finding qualitative improvements in your life leads to understanding your momentum and when it's time to stop
  • Why getting to being known means listening and finding your purpose

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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The Only Social Media That Matters

Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter.

Special thanks to our sponsors:

 

In This Episode

  • How the marketing client's needs and interests leads to irrelevant titles
  • Why the natural evolution of marketing means that digital isn't anything special in the long run
  • How the shifting PR landscape has moved from crisis to awareness
  • Why finding the right influencer means shifting the search effort to real people
  • How the push for Facebook Messenger as a customer service tool is taking a step back in social customer care

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Bonus! Is Facebook Trying to Kill LinkedIn Next?

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare. Today’s episode is about Facebook slowly stranguling the competition. Is Linkedin next? And would you use jobs functionality on Facebook?
 
Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com.
 
To get every Jay Today episode as it’s released, go to http://jaytoday.TV/ to subscribe.
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Why Social Media Customer Service Is a Marketing Opportunity

Dan Gingiss, Author of Winning at Social Customer Care, joins the Social Pros Podcast to discuss the power, impact, and future of customer service through social.

 

Special thanks to our sponsors:

 

In This Episode

  • How well-executed social customer care interactions lead to a 100% engagement rate
  • Why today's social climate means companies have to talk the talk AND walk the walk when it comes to customer services
  • Why social customer care needs to stay with customer service
  • How the rise of social video leads to a shift in customer service recruitment
  • Why not focusing social on customer service means getting rid of all your customers

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Combine Brand Journalism and Social Media

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business.

Special thanks to our sponsors:

 

In This Episode

  • How social leads to empathy and patience from your customers during downtimes
  • Why safe recruiting on social means avoiding most platforms
  • How corporate social investment in the community leads to an uptick in your industry
  • Why successful content does not always mean monetized content
  • How employee engagement leads to customer satisfaction and interest

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Use and Ice Cream Controversy to Get 1 Billion Social Impressions

Shama Hyder, CEO of Marketing Zen, joins the Social Pros Podcast to discuss her theories around agility through analytics and how taking her principals to heart can propel your social marketing to the next level.

Special thanks to our sponsors:

In This Episode

  • Why being agile in your strategy doesn't mean ditching analysis or creativity in favor of speed
  • How honing verbal AND written communication skills leads to success in the written social medium
  • Why nailing your cross posting on social means creating a recipe for success
  • How becoming your customer's personal amplifier leads them to embrace your social media

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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Bonus! When Error Messages Attack

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare.
 
Today’s episode is about an experience using paid wifi on the airplane. But it wasn’t just about the wifi, it was about the insane error message Jay received. Are you kidding me? We have to get better about the messages we send to our customers.
 
Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com.
 
To get every Jay Today episode as it’s released, go to http://jaytoday.TV/ to subscribe.
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Learn These Lessons to Lead a Social Media Team

Karl Sakas, Founder and Agency Consultant of Sakas and Company, joins the Social Pros Podcast to share his tips for becoming an influential leader that turns a team of followers into impactful leaders.

Special thanks to our sponsors:

In This Episode

  • How the growth of digital marketing has led to changes in an agency's sales, staffing, and structure
  • Why being successful at social media means pulling the makers away from task switching
  • How understanding the basics of what your team does and its connection to executive leadership leads to impactful and productive team management
  • Why getting rid of team bottlenecks means transforming your followers into leaders
  • The crucial importance of saying thank you

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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The Joys and Genius of Selling Beer With Social Media

Tonia Coletta, Senior Manager of Digital Marketing for Molson Coors Canada, joins to the Social Pros Podcast to share her winning approach to the fine art of balancing brands, audiences, and messaging across social.

Special thanks to our sponsors:

In This Episode

  • How brand lift studies lead to more cohesive, relevant, and impactful social campaigns
  • Why employing social media community managers doesn't mean they are the first line of engagement on social
  • How managing multiple brands means building walls in your head and respecting brand boundaries
  • Why gaining a million hits means placing content at the right time, in the right place, for your product

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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