Social Pros Podcast

How Comcast Built A Winning Social Media Customer Service Team

February 21, 2017

Jared Schultheis, Executive Director of Digital Care at Comcast, joins the Social Pros Podcast to discuss how a Fortune 500 global telecommunications heavyweight utilizes social care to respond to hundreds of customers in real-time.

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In This Episode

  • How organization leads to the best management of high social care volume that comes into a cross-country team
  • Why successfully supporting customers means hopping online instead of picking up the phone
  • How letting your team respond in their own unique way leads to more authentic interactions with customers over social
  • Why staying on top of volume and reacting in real time means utilizing automation
  • How a career in customer service translates perfectly to a career in social media




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