Social Pros Podcast

The Formula For Creating Great Videos

January 31, 2017

Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness.

Special thanks to our sponsors:


In This Episode

  • Why embracing video blogging means practicing and getting everybody on camera, not just those you think were born to be there
  • How the live video leads to an entirely different dynamic and engagement experience than prerecorded materials
  • Why keeping your viewer beyond 8 seconds means following the Authority Video Formula
  • How keeping your video format current, relatable, and engaging means pivoting when necessary, watching for opportunities, and reformatting your video for each platform
  • Why relevant video content means showing your audience instead of telling




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