Social Pros Podcast

The Joys and Genius of Selling Beer With Social Media

March 7, 2017

Tonia Coletta, Senior Manager of Digital Marketing for Molson Coors Canada, joins to the Social Pros Podcast to share her winning approach to the fine art of balancing brands, audiences, and messaging across social.

Special thanks to our sponsors:

In This Episode

  • How brand lift studies lead to more cohesive, relevant, and impactful social campaigns
  • Why employing social media community managers doesn't mean they are the first line of engagement on social
  • How managing multiple brands means building walls in your head and respecting brand boundaries
  • Why gaining a million hits means placing content at the right time, in the right place, for your product


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