Social Pros Podcast

The Only Social Media That Matters

April 11, 2017

Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter.

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In This Episode

  • How the marketing client's needs and interests leads to irrelevant titles
  • Why the natural evolution of marketing means that digital isn't anything special in the long run
  • How the shifting PR landscape has moved from crisis to awareness
  • Why finding the right influencer means shifting the search effort to real people
  • How the push for Facebook Messenger as a customer service tool is taking a step back in social customer care




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