Social Pros Podcast

What Sleeping Beauty Learned About Corporate Podcasting

February 14, 2017

Salesforce's Joel Book, Senior Director of Digital Marketing Insight, and Heike Young, Content Innovation Lead, join the Social Pros Podcast to discuss podcasting's vital and accessible role in social content distribution.

Special thanks to our sponsors:


In This Episode


  • How a podcasting business plan leads to C-suite buy-in and support
  • Why successful content distribution and podcast success means a focus on employee advocacy
  • How a focus on serving and helping leads to rapid and expansive success in selling
  • Why the key to being an impactful marketer in today's market means reaching across and participating in cross-organizational collaboration







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