Social Pros Podcast

What You Need to Know to Head Global Social Media

April 25, 2017

Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success.

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In This Episode

  • Why launching a new product on a global scale means coordinating horizontally and vertically on all levels of social
  • How the evolution of social leads to new opportunities for international corporations to cut out the intermediary and engage with customers directly
  • Why impacting R&D means taking social to the teams
  • How the audience drives the breadth and depth of corporate social accounts

 

Resources

 

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