Social Pros Podcast

How to Use and Ice Cream Controversy to Get 1 Billion Social Impressions

Shama Hyder, CEO of Marketing Zen, joins the Social Pros Podcast to discuss her theories around agility through analytics and how taking her principals to heart can propel your social marketing to the next level.

Special thanks to our sponsors:

In This Episode

  • Why being agile in your strategy doesn't mean ditching analysis or creativity in favor of speed
  • How honing verbal AND written communication skills leads to success in the written social medium
  • Why nailing your cross posting on social means creating a recipe for success
  • How becoming your customer's personal amplifier leads them to embrace your social media

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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Bonus! When Error Messages Attack

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare.
 
Today’s episode is about an experience using paid wifi on the airplane. But it wasn’t just about the wifi, it was about the insane error message Jay received. Are you kidding me? We have to get better about the messages we send to our customers.
 
Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com.
 
To get every Jay Today episode as it’s released, go to http://jaytoday.TV/ to subscribe.
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Learn These Lessons to Lead a Social Media Team

Karl Sakas, Founder and Agency Consultant of Sakas and Company, joins the Social Pros Podcast to share his tips for becoming an influential leader that turns a team of followers into impactful leaders.

Special thanks to our sponsors:

In This Episode

  • How the growth of digital marketing has led to changes in an agency's sales, staffing, and structure
  • Why being successful at social media means pulling the makers away from task switching
  • How understanding the basics of what your team does and its connection to executive leadership leads to impactful and productive team management
  • Why getting rid of team bottlenecks means transforming your followers into leaders
  • The crucial importance of saying thank you

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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The Joys and Genius of Selling Beer With Social Media

Tonia Coletta, Senior Manager of Digital Marketing for Molson Coors Canada, joins to the Social Pros Podcast to share her winning approach to the fine art of balancing brands, audiences, and messaging across social.

Special thanks to our sponsors:

In This Episode

  • How brand lift studies lead to more cohesive, relevant, and impactful social campaigns
  • Why employing social media community managers doesn't mean they are the first line of engagement on social
  • How managing multiple brands means building walls in your head and respecting brand boundaries
  • Why gaining a million hits means placing content at the right time, in the right place, for your product

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Garmin Integrates Social Media and Product Design

Carla Meyer, Global Digital Advertising and Social Media Manager at Garmin, joins the Social Pros Podcast to discuss how integrating creative into strategy design makes for a flexible, impactful, and relevant brand.

 

Special thanks to our sponsors:

 

In This Episode

  • How saving a seat at the strategic table for creatives leads to a holistic and flexible marketing plan
  • Why developing killer social content means sharing from your advocates
  • How partnering with like-minded brands leads to a cross-pollinating marketing collaboration
  • Why figuring out what makes sense means finding where your audience lives
  • How using data leads to taking advantage of trends that will actually work for your audience

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Comcast Built A Winning Social Media Customer Service Team

Jared Schultheis, Executive Director of Digital Care at Comcast, joins the Social Pros Podcast to discuss how a Fortune 500 global telecommunications heavyweight utilizes social care to respond to hundreds of customers in real-time.

Special thanks to our sponsors:

 

In This Episode

  • How organization leads to the best management of high social care volume that comes into a cross-country team
  • Why successfully supporting customers means hopping online instead of picking up the phone
  • How letting your team respond in their own unique way leads to more authentic interactions with customers over social
  • Why staying on top of volume and reacting in real time means utilizing automation
  • How a career in customer service translates perfectly to a career in social media

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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What Sleeping Beauty Learned About Corporate Podcasting

Salesforce's Joel Book, Senior Director of Digital Marketing Insight, and Heike Young, Content Innovation Lead, join the Social Pros Podcast to discuss podcasting's vital and accessible role in social content distribution.

Special thanks to our sponsors:

 

In This Episode

 

  • How a podcasting business plan leads to C-suite buy-in and support
  • Why successful content distribution and podcast success means a focus on employee advocacy
  • How a focus on serving and helping leads to rapid and expansive success in selling
  • Why the key to being an impactful marketer in today's market means reaching across and participating in cross-organizational collaboration

 

 

Resources

 

 

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why HR Is Becoming a Dominant Player in Social Media

Devon Eyer, Strategic Engagement and Advocacy Leader at Johnson & Johnson, joins the Social Pros Podcast to discuss how a well-organized and supported employee advocacy program through social can have a measurable impact on a global brand.

 

Special thanks to our sponsors:

 

In This Episode

  • Why launching a successful employee advocacy program means fishing where the fish are first
  • How the employee engagement leads to business transformation and a highly influenced workforce
  • Why ensuring the impact and reach of your advocacy program means getting C-suite buy-in
  • How advocacy tools lead to employee compliance with company social media policy

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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The Formula For Creating Great Videos

Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness.

Special thanks to our sponsors:

 

In This Episode

  • Why embracing video blogging means practicing and getting everybody on camera, not just those you think were born to be there
  • How the live video leads to an entirely different dynamic and engagement experience than prerecorded materials
  • Why keeping your viewer beyond 8 seconds means following the Authority Video Formula
  • How keeping your video format current, relatable, and engaging means pivoting when necessary, watching for opportunities, and reformatting your video for each platform
  • Why relevant video content means showing your audience instead of telling

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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The Stunning Relationship Between Social Media and ADHD

Grant Crowell, Social Media Marketing Manager at Lulu, joins the Social Pros Podcast to share his experience with ADHD and how he has translated that to success in social marketing through social thinking.

 

Special thanks to our sponsors:

 

In This Episode

  • Why optimizing your social presence means embracing the visceral impact of video
  • How concise and impactful show notes for videos leads to regular and interested subscribers
  • Why the rise of short attention spans means a focus on storytelling
  • How a slow start that involves more listening than action leads to a solid social strategy
  • Why finding success in modern social marketing means focusing on the power of social thinking

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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