Social Pros Podcast

Do Salespeople Make the Best Social Advocates?

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer’s journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/do-salespeople-make-the-best-social-advocates/

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What happens in Vegas stays on social media

Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-happens-in-vegas-stays-in-social-media/

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Managing a Facebook page with 7 million fans

Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/managing-a-facebook-page-with-7-million-fans/

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Social Media is Not Your Problem

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers.


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Is Twitter About to Make a Huge Mistake?

Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter's latest attempt to gain users.
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Is Writing Still the Most Important Social Skill?

Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-writing-still-the-most-important-social-skill/

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Does Your Personal Brand Help Your Employer?

Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his upcoming book Traction: A Startup Guide to Getting Customers, and how skepticism is a necessary tool for every social pro.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-personal-brand-help-your-employer/

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Why Research Is Key to Improving Your Social Media Marketing

Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.


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How to Build a Social Media Empire by Running with Scissors

Jenny Barnett Rohrs, Founder of Craft Test Dummies, joins the Social Pros Podcast this week to discuss how successful social media is often a slow burn, staying authentic to a trusting and supportive audience, and building a social empire as a passion project.


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Using Social Media to Generate Measurable Sales – It’s Possible

Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts, joins the Social Pros Podcast this week to uncover Omni’s unique approach to social media management, how their social media efforts are directly tied to sales, and how Omni creates a personalized experience for all of its guests.


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