Social Pros Podcast

Why Twitter is Trying to Turn Itself Into Facebook

Joel Comm, co-author of "twitter power 3.0" and CEO of Joel Comm, Inc., joins the Social Pros Podcast this week to discuss Twitter's move toward a Facebook user experience, its need for a higher character limit, and its future as a stand-alone service.

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How to Find Your Fans on Facebook but Connect with Them on Snapchat

Steve Brown, Marketing Manager at CLYW, a high-end return top company, joins the Social Pros Podcast this week along with Chris Mikulin, CLYW's Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.

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How Big Brands Get Permission to Use UGC

Jon Steiert, Social Media Manager & PR Specialist at Pet360, Inc., joins the Social Pros Podcast this week to discuss social as a way to improve the customer experience, the value of listening on social, and the scalability of user-generated content.
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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Dorie Clark, author of "Reinventing You" and her latest book, "Stand Out," joins the Social Pros Podcast today to discuss standing out in a sea of freelancers by cultivating a following around your unique expertise and experience.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/youre-not-going-to-be-a-thought-leader-in-6-seconds

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Karlijn Vogel-Meijer, Manager Social Media at KLM, joins the Social Pros Podcast this week to discuss the value of a social customer support team and the necessity of learning from your mistakes in social media.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/a-volcano-created-a-world-class-social-media-program-for-klm-airlines

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Lessons From Running 400,000 Social Media Contests

Jim Belosic, CEO & Co-Founder of ShortStack, joins the Social Pros Podcast this week to discuss putting the customer's success first, scaling your business with technology, and how it all comes back to pancakes.


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How Whole Foods Focuses on Customer Needs to Succeed in Social Media

Natanya Anderson, Global Director of Social Media, CRM, and Customer Service at Whole Foods, joins the Social Pros Podcast this week to discuss the customer as a business stakeholder, the importance of enabling instead of governing, and the future of connectivity in the digital world.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/whole-foods-focuses-on-customer-needs-in-social-media

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Where Social Media and Reality TV Collide

Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/where-social-media-and-reality-tv-collide

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How to Orchestrate Social Media for a Global Non-Profit

Duane Bates, Senior Director of Digital Communications at Habitat for Humanity, joins the Social Pros Podcast this week to discuss the engagement encouraged by visual images in social media, the importance of a solid web team, and the incredible power of social media volunteers on a global scale.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/orchestrate-social-media-for-global-non-profit

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How Social Media Examiner Became the Biggest Site in Social

Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistakes he made on his journey to becoming a social media guru.


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