Social Pros Podcast

How Coca-Cola Mastered Brand Journalism

Doug Busk, Global Group Director of Digital Communications & Social Media at The Coca-Cola Company, joins the Social Pros Podcast to share how a century old, globally recognized brand stays relevant through digital storytelling and social sharing.


Special thanks to our sponsors:

In This Episode

  • Why brand journalism means telling stories about more than just the brand
  • How changing network content consumption has led to fewer clicks
  • Why a successful marketing plan means leveraging anything and everything
  • How the right storytelling leads to a more humanized and approachable brand
  • Why successful and engaging pieces means hitting the 3 C's: content, currency, and coordination
  • The power of internal cross-corporate collaboration and support

Resources

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How Patrón Uses Immersive Digital to Drive Global Tequila Demand

Adrian Parker, VP of Digital Marketing at the Patron Spirits Company, joins the Social Pros Podcast to discuss how a global brand with 70% market share pushes growth through digital storytelling and social.

Special thanks to our sponsors:

In This Episode

  • Why being the biggest brand in your field doesn't mean shifting resources away from growing your customer base
  • How education leads to more engaged customers and advocates
  • Why accelerating change means embracing digital and social marketing
  • How advances in social technology leads to reinvention of your product
  • Why successful social marketing means a focus on moments instead of platforms
  • How performance indicators (as opposed to measurements) lead to more support for marketing initiatives

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Social Media Can Lead the Voice of Customer Initiatives

Alaina Maloney, Social Communications Manager for Intuit's TurboTax, joins the Social Pros Podcast to discuss how a seasonal product can drive business year-round through social.

Special thanks to our sponsors:

In This Episode

  • How an empathetic social pro can be an internal bridge for customer care
  • Why successful social initiatives means close listening to your customer's voice
  • How a public forum leads to valuable customer care opportunities
  • Why innovative customer programs means a startup approach and a fun, empathetic team

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


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Why This Brand Gets 15-Fold Engagement on Facebook Live Video

Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries.

Special thanks to our sponsors:

In This Episode

  • Why an authentic local message means trusting your global team
  • How the hospitality industry leads to a strong Instagram presence
  • Why reframing past brand experiences means embracing customer visuals
  • How Facebook's algorithm leads to more FB Live videos
  • Why a focused email campaign means effective CTAs and KPIs

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Use Social Media to Make Your Brand Fascinating

Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand.


Special thanks to our sponsors:

In This Episode

  • How one adjective and one noun leads to a solid and successful brand anthem
  • Why avoiding inner-brand conflict and paralysis means having an objective conversation about dissonance
  • Why being better than better means being different
  • How fascinating your audience leads to success with a smaller budget
  • Why a strategy means looking beyond the media channel

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Snapchat and FB Live Are Stealing TV Ad Budgets

Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live.

Special thanks to our sponsors:

In This Episode

  • How a well-engaged influencer leads to exponential growth on Snapchat
  • Why social consumption doesn't always mean an appetite for content
  • How a strategically placed call to action on a live video leads to better consumer engagement
  • Why vertical video is the next big thing for brand content

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why You Can’t Succeed at Social Without Fun

Jarrod Lyman, Communications Specialist for Clackamas County Tourism and Cultural Affairs, joins the Social Pros Podcast to share his engaging approach to destination marketing through social and how Bigfoot's perfect date drives conversions.

Special thanks to our sponsors:

In This Episode

  • How effective content and engagement leads to passionate brand ambassadors
  • Why picking the right channel means following the content's lead
  • How enjoying what you do leads to winning social marketing
  • Why being successful means pushing business to your partners
  • How evolving channels and smartphones have led to an explosion of tourism content
  • The importance and growth of tourism marketing

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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She’s Using Paid Pinterest to Drive Amazing Brand Results

Jen Forrest, Director of Social Media at DEG Digital, joins the Social Pros Podcast to discuss agency-side social, building trust with clients, and being channel-agnostic.


Special thanks to our sponsors:

In This Episode

  • Why staffing for client's needs means having a team of specialists
  • How planning for the 80% leads to flexibility and risk for that last 20%
  • Why being a client's partner means building trust to work quickly together
  • How better technology leads to more data for everybody
  • How social is blurring the lines between marketing, communications, and creative departments

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Influence Can Make or Break Your Brand

Jonah Berger, bestselling author and Marketing Professor at The Wharton School, joins the Social Pros Podcast to discuss harnessing the power of influence to capture your audience's attention and loyalty.


Special thanks to our sponsors:

In This Episode

  • Why being the decision-maker doesn't mean you actually made the decision
  • How influence leads to both attraction and refusal
  • Why striving to be different means also being a little bit of the same
  • How improperly used influence can lead to negative associations for your brand
  • Why finding and understanding influence means looking in the mirror

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Social Media Makes the Grand Ole Opry New Again

Katrina Maddox, Digital Marketing Manager for the Grand Ole Opry, joins the Social Pros Podcast to share how a 90-year-old country music radio show successfully stays relevant through smart use of social and audience awareness.

Special thanks to our sponsors:

In This Episode

  • Why content cultivation means developing a comfortable relationship with producers and consumers of your media
  • How embracing multiple channels and different audiences leads to an immersive social presence
  • Why outreach beyond your core audience means prepackaged materials for your social partners
  • How having an audience both locally and internationally leads to multi-layered content on each social channel

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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