Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media.
Bari Mogil, Senior Interactive Marketing Specialist for Corcoran Group, joins the Social Pros Podcast this week to discuss the importance of providing value to your audience, nurturing relationships for the long-term, and bringing your whole brand strategy to life on social media.
Rob Zaleski, Marketing Manager for MarketingProfs, joins the Social Pros Podcast this week to discuss his priorities in his new position at the company, the nuances of running marketing for a company that targets marketers, and how he manages the many digital presences of the brand.
Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.
Matt Gentile, Director of Social Media at Century 21, joins the Social Pros Podcast this week to discuss how his team helps support more than 103,000 agents and their businesses, driving engagement with Century 21's customers worldwide, and how to maintain a nimble team in order to take advantage of real-time marketing opportunities.
Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns.
Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling.
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.
John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer’s journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar.
Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.