Social Pros Podcast

Social Media Authenticity Lessons From Nicki Minaj

Matt See, Director of Social Media and Games at HSN, joins the Social Pros Podcast to share his path to social authenticity which begins and ends with the individual customer.


Special thanks to our sponsors:

In This Episode

  • Why focusing on the consumer means putting the product second
  • How a well thought out toolkit leads to a profitable celebrity endorsement
  • Why "building awareness" doesn't always mean "pushing sales"
  • How non-monetized programming can lead to organic engagement that beats paid social

Resources

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How to Train 80,000 People to Use Social Video Effectively

Lindsay Listanski, Senior Manager of Media Engagement for Coldwell Banker, joins the Social Pros Podcast to share her approach to using social video and how it can motivate a business team of 80,000 to success.


Special thanks to our sponsors:

In This Episode

  • How a well-crafted social presence leads to daily customer touch-points, drives leads, and creates sales
  • Why less can mean more when it comes to Facebook advertising with video
  • How having a social media plan extends beyond the computer and means more than maintaining active accounts online
  • Why social marketing doesn't mean just social media
  • How social video leads to starting a conversation within your community

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Combine Social Media and B2B Marketing Automation

Neil Tolbert, Digital Marketing Manager for Mack Trucks, joins Social Pros to discuss the B2B advantage for using marketing automation to capture leads, drive sales, and enrich client relationships.

Special thanks to our sponsors:

In This Episode

  • How engaging with a single-item purchaser can lead to a major corporate contract
  • Why getting your customers to talk to EACH OTHER using your social platforms means more business in the long run
  • How being openly proactive in anticipating problems with your product leads to better customer loyalty
  • Why connecting with people outside your industry is just as important as connecting internally
  • Why taking the leap with CRM/SRM technology is a long, terrifying, and productive process

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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The Must-Follow Principles of B2B Social Media Success

Jonathan Wichmann, Co-Founder of Orca Social, joins Social Pros to share his expertise and key insights on creating a successful B2B social presence.


Special thanks to our sponsors:

In This Episode

  • How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network
  • Why "social" means "democratic" when it comes to structure
  • How letting down your competitive guard leads to a successful B2B social presence
  • Why B2B social exists in more than just the Marketing/Communications Department

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Agencies Get Fired so Often

Susan Baier and Drew McLellan, Founders of Audience Audit Inc. and Agency Management Institute respectively, join Jay and Adam on Social Pros to discuss the surprising reasons why companies give agencies their walking papers and what that means for the evolution of advertising.


Special thanks to our sponsors:

In This Episode

  • Why data geeks have replaced the cool creatives at the agency cafeteria table and what it means for your agency's account management
  • How focusing on and communicating ROI will lead to bigger budgets
  • Why a successful campaign doesn't lead to a renewed contract for inattentive agencies
  • How truth in advertising (agencies) leads to a happy customer
  • Why your former intern's Twitter account lost you that client

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Use Customer Service as Your Best Marketing Tool

Kevin Berk, Founder and CEO of ServiceGuru and Social Media Manager of 4+-star fast casual chain Pita Jungle, joins Social Pros to chat up the untapped power of truly great customer service.


Special thanks to our sponsors:

In This Episode

  • Why the current expectations for customer service make improvement easy
  • How properly embracing negative reviews can lead to lifetime customers and brand advocates
  • Why responding publicly to upset customers is more important than private conversations
  • How an audit of customer touch points can lead to some big changes in your business arrangement

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Chris Ducker Grew His Community With Periscope

Chris Ducker, Founder and Virtual CEO of Live2Sell Group, joins Social Pros to discuss how Periscope is changing the game of content creation by embracing and promoting the unadulterated world of live-streaming video.


Special thanks to our sponsors:

In This Episode

  • How planned content creation can lead to a stagnant presence online and ultimately cause audience attrition
  • Why conditioning your audience means greater engagement success on all social channels
  • How the meaning of "entrepreneur" has evolved and why it's more important than ever to quantify the experiences of others
  • Why being a success does not have to mean forgetting to use the bathroom

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Does It Work When Bloggers Write Longer Posts?

Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling.

Special thanks to our sponsors:

In This Episode

  • How the time spent on a blog post can be related to quality of content, depending on your blogging goals and timeline
  • Why the addition of visuals means a shift in content density of blogs
  • How properly tracking the success of your blog posts, not just number of entries, leads to higher conversion rates
  • Why keeping a scalpel at hand will mean more relevant material for all blogs

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


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Are You Being Manipurated by Online Reviews?

Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book "Manipurated," a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices.


Special thanks to our sponsors:

In This Episode

  • How one (or even two) bad reviews won't necessarily lead to the end of your business
  • Why adding counterpoint to complaints will help you gain new customers in the long run
  • How and why the rating and review culture impacts businesses in all industries of all sizes
  • Why a second set of eyes on review responses can mean a more positive permanent record

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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The New Rules of Social Marketing and PR

David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, "The New Rules of Social Marketing and PR," newsjacking, and the unification of sales and PR/marketing.


Special thanks to our sponsors:

In This Episode

  • How unguarded, collaborative networking with peers in your industry can lead to success for your own business
  • Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly
  • How over-zealous influencer marketing can actually alienate your audience
  • Why authentic employee advocacy is an important part of any company's social media plan
  • How newsjacking can lead to more sales and a growing business

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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