Social Pros Podcast

Living Proof That Defense Contractors Can Rock at Social Media

Lori Marino, Senior Manager for Digital & Social Media at Raytheon, joins the Social Pros Podcast to share how she strategically incorporates social media to help keep America safe.


Special thanks to our sponsors:

In This Episode

  • How creating defined strategies for each social channel leads to an effective and targeted marketing plan
  • Why a classified environment means more effective listening
  • How secondary audiences can shape a company's future
  • Why a comprehensive digital and social media plan means including HR
  • The importance of tying metrics to business goals


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Gary Vaynerchuk and the Currency of Attention

Gary Vaynerchuk, CEO of VaynerMedia, joins the Social Pros Podcast to discuss social media land-grabbing, the importance of the long game, and why you can never have too much attention.


Special thanks to our sponsors:

In This Episode

  • Why every little relationship means the possibility of success years down the line
  • How being early leads to being an influencer
  • Why being in spaces you both do and do not control gives you an advantage in the branding game
  • How different app DNA and challenging the status quo can lead to successful failure that matters

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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When and How Does Snapchat Work for Business

Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses.


Special thanks to our sponsors:


In This Episode

  • How a well-articulated and tailored employee advocacy program leads to better website conversion rates
  • Why good social sales content means the majority of it is top-of-the-funnel
  • How having siloed departments leads to a niche for every social platform in any company
  • Why leveraging agencies as true partners means a robust paid social plan
  • How your point of view on social platforms can lead to a diverse and successful portfolio
  • Why being successful means maintaining a high level of personal involvement in your own social profiles

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Social Media Examiner Uses Social to Power Customer Experience

Erik Fisher, Community Manager for Social Media Examiner, joins the Social Pros Podcast to share his approach to managing social for the world's largest social media marketing conference.


Special thanks to our sponsors:

  • Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)

  • Emma (Why We Click: The Simple Psychology Behind a Great Call to Action: http://myemma.com/click)

  • Convince & Convert Definitive Email (Definitive Digest: http://www.definitivedigest.com)

  • Yext (Manage your Location Data on Google with Yext: http://offers.yext.com/socialpros1)

In This Episode

  • How "divide and conquer" leads to a more well rounded social team
  • Why having a fine tuned process for social engagement means being flexible enough to completely change platform priorities if needed
  • How practicing what you preach leads to a more authentic approach to social
  • Why a social hit list prepares you for a better conference experience

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Social Media Works When Your Fans Are Truly Passionate

Eric Swayne, Senior Director of Fan Engagement at FUNimation, joins the Social Pros Podcast to explain how their social team engages, cultivates, and supports a global fan base.


Special thanks to our sponsors:


In This Episode

  • Why a responsibility to your customer base means flexibly engaging them wherever they are
  • How viewing your product from the point of view of your customers can lead to a paradigm shift for your brand
  • Why passionate fans mean a high BS meter
  • How license restrictions lead to creative engagement opportunities


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Adobe Predicts the Future With a Crystal Ball of Big Data

Tamara Gaffney, Principal Analyst for Adobe Digital Index, joins the Social Pros Podcast to discuss their extremely accurate social landscape forecaster that is helping shape the industry.

Special thanks to our sponsors:

In This Episode

  • How analysis that draws from many sources leads to earth shattering predictions for digital
  • Why successful optimization today means pay-for-play tomorrow
  • How the rise of video and emojis is leading to innovative new tracking technology
  • Why good social analytics means more than impressions and organic reach
  • How the evolving digital consumer leads to complete restructuring of media companies

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Use Social Media to Delight Customers Across 11 Brands

Dan Moriarty, Director of Digital Strategy and Activation for the Hyatt Hotels Corporation, joins the Social Pros Podcast to share his approach to cohesively yet uniquely managing a global brand's social across different platforms.


Special thanks to our sponsors:

In This Episode

  • How a new brand's social leads to appropriate expectations for your varied customer base
  • Why adding a new channel sometimes means jumping in and just seeing what happens
  • How properly executed customer care leads to an increase in direct sales
  • Why being a responsible global brand means consciously adjusting your social approach for each market
  • How employee empowerment leads to strong internal advocacy

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Mayo Clinic Dominates Social Media

Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, in a strictly regulated industry.


Special thanks to our sponsors:

  • Emma (Why We Click: The Simple Psychology Behind a Great Call to Action: http://myemma.com/click)

  • Convince & Convert Definitive Email (Definitive Digest: http://www.definitivedigest.com)

  • Yext (Manage Your Location Data on Google with Yext: http://offers.yext.com/socialpros1)

In This Episode

  • How a solid training program leads to a successful and embedded social network
  • Why tight government regulations don't have to mean a social desert for your community
  • How a well-executed social plan, coupled with training, leads to empowered and professionally advancing employees
  • Why being professionally responsible means being active on social

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Which People Skills Are Most Important in Social Media

Dave Kerpen, CEO of Likeable Local, joins the Social Pros Podcast to discuss his new book "The Art of People" and how proper listening can make you a better person, partner, and social pro.


Special thanks to our sponsors:


In This Episode

  • How being interested (as opposed to interesting) leads to a more memorable and authentic customer experience
  • Why being happy doesn't mean being right
  • How studying people skills leads to learning a new art
  • Why a single page business plan means more engaged and effective employee advocacy
  • How two simple questions lead to a deeper relationship within minutes

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Social Media Customer Service Is the New Marketing

Jay Baer, President of Convince & Convert, joins his own Social Pros Podcast to discuss “Hug Your Haters” and why 80 percent of businesses think they are delivering great customer service but only 8 percent of those customers agree.


Special thanks to our sponsors:

In This Episode

  • How a quick and simple response leads to customer happiness
  • Why changing communication channels for a complaint means a lack of respect for your customers
  • How a well-managed public interaction with an angry customer leads to spectator advocates
  • Why saying "sorry" doesn't always mean instant liability

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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