Social Pros Podcast

Inside Tips to Harness the Untapped Awesome of LinkedIn Ads

AJ Wilcox, Founder of B2Linked, joins the Social Pros Podcast to share his secret recipe to creating a highly successful campaign that closes deals in record time using LinkedIn.

 

Special thanks to our sponsors:

 

In This Episode

  • How optimizing click-through rates leads to better visibility on LinkedIn
  • Why making marketing and sales happy means using conversation and Company Match together
  • How getting the smallest bit of engagement on LinkedIn leads to huge rewards in amplification
  • Why a higher upfront cost per click means a higher qualified lead with higher ROI in the end

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Sell Millions Worth of Watches on YouTube

Tim Mosso, Media Director of WatchUWant.com, joins the Social Pros Podcast to discuss how he found the sweet spot of authenticity and high production value for social video content.

Special thanks to our sponsors:

 

In This Episode

  • How brick-and-mortar success leads to standing out online
  • Why amplifying videos means leveraging other social to funnel customers to the source
  • How focusing on YouTube for video leads to a domineering presence on- and offline
  • Why taking a luxury brand to the next level means using live video to take it down a peg

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How AI Is Completely Changing Social Media Marketing

LaSandra Brill, Head of Digital Planning and Analytics at NVIDIA, joins the Social Pros Podcast to discuss how to manage the competing needs of a B2B/B2C company that has embraced the future of AI.

 

Special thanks to our sponsors:

 

In This Episode

  • How balancing B2B and B2C branches leads to a separation of powers
  • Why integrating social customer care means understanding if it will work for your market and customers
  • How a combination B2B/B2C marketplace leads to a flexible way of looking at KPI
  • Why impactful use of sentiment analysis means a learning model that adapts to your specific audience

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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Building a T-Shirt Empire One Instagram at a Time

John Pugh, CEO of House of Swank Clothing, joins the Social Pros Podcast to discuss product curation through social and why the art of handwriting notes is still alive and well.

 

Special thanks to our sponsors:

 

In This Episode

  • How engaging social in the brainstorming process leads to an open book of ideas you'll never forget
  • Why a successful e-newsletter and social campaign means breaking out the trusty pen and paper
  • How analytics and data can lead to brand suffocation and stagnation
  • Why content curation means trusting your gut

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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What You Need to Know to Head Global Social Media

Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success.

Special thanks to our sponsors:

 

In This Episode

  • Why launching a new product on a global scale means coordinating horizontally and vertically on all levels of social
  • How the evolution of social leads to new opportunities for international corporations to cut out the intermediary and engage with customers directly
  • Why impacting R&D means taking social to the teams
  • How the audience drives the breadth and depth of corporate social accounts

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Consistency Is the Key to Becoming Known

Mark Schaefer, Author and Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to share his learnings from interviewing nearly a hundred people from different walks of life on what it means to become known and how anybody can join them.

 

Special thanks to our sponsors:

 

In This Episode

  • How being consistent leads to overcoming lack of talent or experience
  • Why finding your tennis ball means knowing what makes you tick
  • How finding qualitative improvements in your life leads to understanding your momentum and when it's time to stop
  • Why getting to being known means listening and finding your purpose

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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The Only Social Media That Matters

Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter.

Special thanks to our sponsors:

 

In This Episode

  • How the marketing client's needs and interests leads to irrelevant titles
  • Why the natural evolution of marketing means that digital isn't anything special in the long run
  • How the shifting PR landscape has moved from crisis to awareness
  • Why finding the right influencer means shifting the search effort to real people
  • How the push for Facebook Messenger as a customer service tool is taking a step back in social customer care

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Bonus! Is Facebook Trying to Kill LinkedIn Next?

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare. Today’s episode is about Facebook slowly stranguling the competition. Is Linkedin next? And would you use jobs functionality on Facebook?
 
Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com.
 
To get every Jay Today episode as it’s released, go to http://jaytoday.TV/ to subscribe.
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Why Social Media Customer Service Is a Marketing Opportunity

Dan Gingiss, Author of Winning at Social Customer Care, joins the Social Pros Podcast to discuss the power, impact, and future of customer service through social.

 

Special thanks to our sponsors:

 

In This Episode

  • How well-executed social customer care interactions lead to a 100% engagement rate
  • Why today's social climate means companies have to talk the talk AND walk the walk when it comes to customer services
  • Why social customer care needs to stay with customer service
  • How the rise of social video leads to a shift in customer service recruitment
  • Why not focusing social on customer service means getting rid of all your customers

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Combine Brand Journalism and Social Media

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business.

Special thanks to our sponsors:

 

In This Episode

  • How social leads to empathy and patience from your customers during downtimes
  • Why safe recruiting on social means avoiding most platforms
  • How corporate social investment in the community leads to an uptick in your industry
  • Why successful content does not always mean monetized content
  • How employee engagement leads to customer satisfaction and interest

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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