Social Pros Podcast

Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.

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Scott Gulbransen, Director of Social Business Strategy at H&R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• From ExactTarget, a free white paper called "3 Truths Every CMO Needs to Know About Social Media and the Customer Experience"
• From Expion, a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.
• From Janrain, a free guide on how to improve conversion rates and data quality.
• And from Cision, a free content marketing kit to help you get the most of your brand storytelling.

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Beth Dockins, Director of Customer Service for Scott's Miracle-Gro, joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media "tribes", and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• From ExactTarget, a free white paper called "3 Truths Every CMO Needs to Know About Social Media and the Customer Experience"
• From Expion, a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.
• From Janrain, a free guide on how to improve conversion rates and data quality.
• And from Cision, a free content marketing kit to help you get the most of your brand storytelling.

http://www.convinceandconvert.com/social-pros-podcast/how-scotts-uses-social-media-for-maximum-customer-support/

Listen Now:

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Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

• From ExactTarget, a free white paper called “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience“
• From Expion, a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.
• From Janrain, a free guide on how to improve conversion rates and data quality.
• And from Cision, a free content marketing kit to help you get the most of your brand storytelling.

Listen Now:

 Standard Podcasts [00:50:20m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (Loading)

Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand.

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Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May.

Please Support Our Sponsors

Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!

Read on for highlights:

http://www.convinceandconvert.com/social-pros-podcast/get-ready-to-reboot-your-life/

Listen Now:

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Callan Green, Senior Social Media Specialist at Sony, joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms.

Please Support Our Sponsors

Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn’t do it without them!

Read on for some of the highlights and tweetable moments, or listen to the full podcast.

http://www.convinceandconvert.com/social-pros-podcast/how-to-make-pinterest-your-brands-own/

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Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Please Support Our Sponsors

Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn’t do it without them!

http://www.convinceandconvert.com/social-pros-podcast/solving-klouts-warren-buffett-problem/

Listen Now:

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Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.

Please Support Our Sponsors

Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!

Read on for the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-turn-social-connections-into-in-person-sales/

Listen Now:

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Jake Jacobson, Social Media Manager at Garmin, joins the Social Pros Podcast this week to reveal Garmin's Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content.

Please Support Our Sponsors

Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!

Read on for the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-leverage-a-community-of-passionate-fans/

Listen Now:

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