Social Pros Podcast

How Comcast Built A Winning Social Media Customer Service Team

Jared Schultheis, Executive Director of Digital Care at Comcast, joins the Social Pros Podcast to discuss how a Fortune 500 global telecommunications heavyweight utilizes social care to respond to hundreds of customers in real-time.

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In This Episode

  • How organization leads to the best management of high social care volume that comes into a cross-country team
  • Why successfully supporting customers means hopping online instead of picking up the phone
  • How letting your team respond in their own unique way leads to more authentic interactions with customers over social
  • Why staying on top of volume and reacting in real time means utilizing automation
  • How a career in customer service translates perfectly to a career in social media

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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What Sleeping Beauty Learned About Corporate Podcasting

Salesforce's Joel Book, Senior Director of Digital Marketing Insight, and Heike Young, Content Innovation Lead, join the Social Pros Podcast to discuss podcasting's vital and accessible role in social content distribution.

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In This Episode

 

  • How a podcasting business plan leads to C-suite buy-in and support
  • Why successful content distribution and podcast success means a focus on employee advocacy
  • How a focus on serving and helping leads to rapid and expansive success in selling
  • Why the key to being an impactful marketer in today's market means reaching across and participating in cross-organizational collaboration

 

 

Resources

 

 

 

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Why HR Is Becoming a Dominant Player in Social Media

Devon Eyer, Strategic Engagement and Advocacy Leader at Johnson & Johnson, joins the Social Pros Podcast to discuss how a well-organized and supported employee advocacy program through social can have a measurable impact on a global brand.

 

Special thanks to our sponsors:

 

In This Episode

  • Why launching a successful employee advocacy program means fishing where the fish are first
  • How the employee engagement leads to business transformation and a highly influenced workforce
  • Why ensuring the impact and reach of your advocacy program means getting C-suite buy-in
  • How advocacy tools lead to employee compliance with company social media policy

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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The Formula For Creating Great Videos

Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness.

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In This Episode

  • Why embracing video blogging means practicing and getting everybody on camera, not just those you think were born to be there
  • How the live video leads to an entirely different dynamic and engagement experience than prerecorded materials
  • Why keeping your viewer beyond 8 seconds means following the Authority Video Formula
  • How keeping your video format current, relatable, and engaging means pivoting when necessary, watching for opportunities, and reformatting your video for each platform
  • Why relevant video content means showing your audience instead of telling

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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The Stunning Relationship Between Social Media and ADHD

Grant Crowell, Social Media Marketing Manager at Lulu, joins the Social Pros Podcast to share his experience with ADHD and how he has translated that to success in social marketing through social thinking.

 

Special thanks to our sponsors:

 

In This Episode

  • Why optimizing your social presence means embracing the visceral impact of video
  • How concise and impactful show notes for videos leads to regular and interested subscribers
  • Why the rise of short attention spans means a focus on storytelling
  • How a slow start that involves more listening than action leads to a solid social strategy
  • Why finding success in modern social marketing means focusing on the power of social thinking

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Curate Social Media Trends That Matter

Rohit Bhargava, Founder of Influential Marketing Group, bestselling author, and keynote speaker, joins the Social Pros Podcast to discuss the art, science, and impact of trend spotting and idea curation.

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In This Episode

  • Why curating ideas sometimes means working in the physical realm
  • Why spotting trends does not mean identifying mainstream products or platforms in use
  • How a weekly email newsletter leads to better self-discipline
  • Why the taking the first step towards identifying trends means putting a stop to losing things
  • Why excelling in the modern social world means professionally celebrating personal individualism
  • How being purposefully unperfect leads to lovable social

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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How to Achieve Incredible Social Media Success in a University

Monica Ballesteros, Social Media Manager of the Enterprise Marketing Hub at Arizona State University, joins the Social Pros Podcast to discuss maintaining brand cohesiveness and a high level of social customer care across hundreds of social accounts.

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In This Episode

  • Why social marketing in a university environment means keeping tabs on hundreds, if not thousands, of social accounts
  • How advance effort put into a workbook leads to instant and cohesive news dissemination across all channels
  • Why the rapidly changing landscape of social media means revisiting previously dismissed platforms with an open mind
  • How positive internal networking leads to successful public content distribution
  • Why commitment to social customer care means being a part-time detective

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Proof That Focusing on Your Product Can Work in Social Media

Melody Martin, Social Community Coordinator for David Weekley Homes, joins the Social Pros Podcast to discuss how keeping social simple creates sales for a high quality product.

Special thanks to our sponsors:

 

In This Episode

  • Why selling a home now means maintaining an Instagram account
  • Why customer's busy lives means less is more on social
  • How simple, product heavy photos leads to better engagement from your audience
  • Why being an introvert or extrovert doesn't mean much when it comes to being a social pro

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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5 Unmistakable Lessons From 50 Social Media Leaders

Social Pros hosts Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce, discuss their favorite episodes of 2016 and the five major takeaways from the year in social media.

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In This Episode

  • How the rise of video social leads to a categorical problem that needs AI to solve
  • Why great customer service means embracing social video and social platforms
  • How influencers leads to a whole new way to market through social media and engages the sensitive topic of triage marketing
  • Why multiple brands means multiple messages and content delivery methods

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Tell Compelling Stories One Tweet at a Time

Park Howell, Founder of The Business of Story, joins the Social Pros Podcast to discuss using storytelling to cut through the technological clutter and make your content truly king.

 

Special thanks to our sponsors:

 

In This Episode

  • How a single, meta-brand story leads to a brand that customers can believe in
  • Why the plethora of social platforms means it's easier to tell stories but harder to strategize them
  • How conflict leads to compelling stories that drive customers to take action
  • Why understanding your audience means using big data to craft your story
  • How the demise of family storytelling means a new approach to communication

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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