Social Pros Podcast

How Social Fits Into Your Owned Media Strategy

Gini Dietrich, CEO of Arment Dietrich, joins the Social Pros Podcast to discuss how her successful PESO integration model converts leads into sales through social.

Special thanks to our sponsors:

In This Episode

  • How B2B social leads to indirectly influencing the customers of your customer
  • Why successful social for B2B means moving beyond LinkedIn
  • How robust content leads to impactful social variety across all channels
  • Why your website does not, and never will, get the most traffic
  • How to use numbers to your advantage in marketing

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

How to Figure Out What Your Audience Really Thinks About You

Bruce Turkel, CEO of Turkel Brands, joins the Social Pros Podcast to discuss the "all about them" phenomenon and why social marketing is no longer about your client.


Special thanks to our sponsors:

In This Episode

  • Why the key to your marketing success is hiding in plain sight
  • How being too competitive leads to a dilution of your company's strengths
  • Why the rise of the internet means a paradigm shift in marketing strategy
  • How not focusing on your product leads to a compelling social media campaign
  • Why social success means putting form before function

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

A Tasty Tale of Social Media Smarts From A Boutique Burger Manufacturer

Rev Ciancio, Director of Marketing for Schweid & Sons, joins the Social Pros Podcast to discuss how his B2B2C niche company sets itself apart from the competition through social media utility smarketing.

Special thanks to our sponsors:

In This Episode

  • Why a highly specialized product means branding that looks back in history to reflect a point of differentiation
  • How B2B2C social smarketing leads to content that performs 5x better than previous posts
  • Why B2B sales and community cultivation means utility content
  • How providing value to customers leads to being a thought leader in your industry
  • Why beating the competition means ignoring them and focusing on yourself

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

Why Most Social Media Writing Sucks and How to Fix It

Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing.


Special thanks to our sponsors:

In This Episode

  • Why successful blogging means writing content every single day
  • How the shift to mobile content consumption leads to the need for brevity in writing
  • Why proliferating content across many platforms means compromises in messaging
  • How being authentic without editing leads to low quality, ineffective content
  • The allure and pitfalls of SEO
  • How long-form content leads to a decrease in your social media success

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

How Coca-Cola Mastered Brand Journalism

Doug Busk, Global Group Director of Digital Communications & Social Media at The Coca-Cola Company, joins the Social Pros Podcast to share how a century old, globally recognized brand stays relevant through digital storytelling and social sharing.


Special thanks to our sponsors:

In This Episode

  • Why brand journalism means telling stories about more than just the brand
  • How changing network content consumption has led to fewer clicks
  • Why a successful marketing plan means leveraging anything and everything
  • How the right storytelling leads to a more humanized and approachable brand
  • Why successful and engaging pieces means hitting the 3 C's: content, currency, and coordination
  • The power of internal cross-corporate collaboration and support

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

How Patrón Uses Immersive Digital to Drive Global Tequila Demand

Adrian Parker, VP of Digital Marketing at the Patron Spirits Company, joins the Social Pros Podcast to discuss how a global brand with 70% market share pushes growth through digital storytelling and social.

Special thanks to our sponsors:

In This Episode

  • Why being the biggest brand in your field doesn't mean shifting resources away from growing your customer base
  • How education leads to more engaged customers and advocates
  • Why accelerating change means embracing digital and social marketing
  • How advances in social technology leads to reinvention of your product
  • Why successful social marketing means a focus on moments instead of platforms
  • How performance indicators (as opposed to measurements) lead to more support for marketing initiatives

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

How Social Media Can Lead the Voice of Customer Initiatives

Alaina Maloney, Social Communications Manager for Intuit's TurboTax, joins the Social Pros Podcast to discuss how a seasonal product can drive business year-round through social.

Special thanks to our sponsors:

In This Episode

  • How an empathetic social pro can be an internal bridge for customer care
  • Why successful social initiatives means close listening to your customer's voice
  • How a public forum leads to valuable customer care opportunities
  • Why innovative customer programs means a startup approach and a fun, empathetic team

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


00:0000:00

Why This Brand Gets 15-Fold Engagement on Facebook Live Video

Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries.

Special thanks to our sponsors:

In This Episode

  • Why an authentic local message means trusting your global team
  • How the hospitality industry leads to a strong Instagram presence
  • Why reframing past brand experiences means embracing customer visuals
  • How Facebook's algorithm leads to more FB Live videos
  • Why a focused email campaign means effective CTAs and KPIs

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

How to Use Social Media to Make Your Brand Fascinating

Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand.


Special thanks to our sponsors:

In This Episode

  • How one adjective and one noun leads to a solid and successful brand anthem
  • Why avoiding inner-brand conflict and paralysis means having an objective conversation about dissonance
  • Why being better than better means being different
  • How fascinating your audience leads to success with a smaller budget
  • Why a strategy means looking beyond the media channel

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00

Why Snapchat and FB Live Are Stealing TV Ad Budgets

Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live.

Special thanks to our sponsors:

In This Episode

  • How a well-engaged influencer leads to exponential growth on Snapchat
  • Why social consumption doesn't always mean an appetite for content
  • How a strategically placed call to action on a live video leads to better consumer engagement
  • Why vertical video is the next big thing for brand content

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

00:0000:00