Social Pros Podcast

How to Sell on Social When You’re Not Trying to Sell

Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media's role at different stages of the sales funnel and throughout every department of an organization.


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In This Episode

  • How social media has changed branding
  • Google's attempts at social media channels and why they failed
  • Why businesses need a full understanding of social media's impact on their organization across the board (not just in marketing)
  • Who, in a company, should take responsibility for social
  • Transparency's impact in social, even with negative reviews
  • Humanity's need to be social and how it's gone digital

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Give the Best Presentations of Your Life, Onstage and Off

Michael Port, Owner of Book Yourself Solid, joins the Social Pros Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage.

Special thanks to our sponsors:

In This Episode

Wearing stilts onstage so no one can look down on you
How to create stellar presentations following the steps in “Steal the Show”
Effective frameworks to organize your content for optimized consumption
The differences in technique between onstage and video presentations
Using the Three-Act Structure to your advantage in storytelling of any kind
Key tips to excel at Q&A

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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A Mathematical Model to Pick the Right Marketing Tactics

Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book "Traction." 

Special thanks to our sponsors:

In This Episode

  • Wearing many hats (and visors)
  • "Marketer's fallacy" and overcoming biases to be more effective in your business
  • 19 ways to achieve traction in marketing, developed through a massive amount of interviews with successful businesses
  • Using a logic problem to narrow down from the 19 to your top 3
  • The informed consent line that should be drawn when it comes to online privacy
  • Scalable traction for big businesses

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.
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How to Use Social Media to Delight Current Employees

Chris Ebbeler, Senior Manager of Workplace Community at Brinker International, joins the Social Pros Podcast this week to discuss how to use social media to engage current and potential employees and how to collaborate between HR and marketing teams to promote your brand internally and externally.


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Podcasts and Facebook Groups Are the New Community Levers

Jason Keath, Founder & CEO of Social Fresh, joins the Social Pros Podcast this week to discuss the community-building importance of Facebook groups, the untapped world of social media ads, and the low-tech ways social media experts are finding success.

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How Real-Time Social Media Gets Planned Far in Advance

Ryan Lauder, Director of Digital Strategy at TaylorMade-adidas Golf Company, joins the Social Pros Podcast this week to discuss the strategy and workflow behind sports social media on a large scale for multiple brands with sponsored athletes.


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Answers to Hot Social Media Law Questions

Ryan Garcia, Legal Director at Dell and Adjunct Professor for the School of Law at the University of Texas at Austin, joins the Social Pros Podcast this week to discuss the legal issues brought up by social media—not just in marketing, but also in sales, employment, support, and customer relations.

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Make Your Employees Your Greatest Social Asset

Jim Fields, VP of Customer Experience Marketing at SAP, joins the Social Pros Podcast this week, along with Nick Robinson, Digital Strategist at SAP, to discuss the ins and outs of social selling and the challenges and incredible benefits of employee advocacy.

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A Very Special Social Pros: Announcing Your New Co-Host!

Adam Brown, Executive Strategist at Salesforce Marketing Cloud, joins the Social Pros Podcast this week to discuss trends in visual content and the convergence of content and social marketing. We bid farewell to long-time Social Pros co-host Jeff Rohrs this week and look forward to Adam jumping in next week.

Read the highlights: http://www.convinceandconvert.com/podcasts/episodes/announcing-new-social-pros-co-host

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Build Channel Strategies to Get Ahead in Social Media

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.

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