Social Pros Podcast

Using Social Media to Generate Measurable Sales – It’s Possible

Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts, joins the Social Pros Podcast this week to uncover Omni’s unique approach to social media management, how their social media efforts are directly tied to sales, and how Omni creates a personalized experience for all of its guests.


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How to Integrate Social Media in a True Omni-Channel Program

Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that's inherent in her team members.


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Social Media and UGC Best Practices for Museums

W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the museum for social media, the museum's program to foster user-generated content from social followers, and how he negotiates a world that has no budget for social media.


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How to Respond to Every Social Media Inquiry in an Average of 19 Minutes

Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it’s like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.


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Is Podcasting the Most Underrated Content Marketing Tactic?

Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group, joins the Social Pros Podcast this week to discuss how he got started in podcasting back when it was unpopular, how he has achieved such success with a simple podcasting model, and why podcasting continues to be one of the best ways to build an audience with content.

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Why Being Nimble Was the Key to Success for This Social Media Strategist

Nick Cicero, Director of Client Strategy at Expion and co-host of the Social Pros Podcast, joins us today to discuss his experience onboarding new clients and training current ones, the power of long-term partnerships, his experiences working in countless industries, and what big businesses need to remember to succeed in social media.


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Why Mobile Moments Are Mandatory for Every Business

Josh Bernoff, Senior Vice President of Idea Development at Forrester and author, joins the Social Pros Podcast this week to discuss where brands should put their mobile efforts, his new book The Mobile Mindshift, and how mobile is transforming the traditional customer experience.


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How Sprouts Farmers Market is Serving Up Social Retail Success

Dana From, Social Media Marketing Manager at Sprouts Farmers Market, joins the Social Pros Podcast this week to discuss scalability in the social field, finding the source of her customers' passion, and the humanization of a brand she loves.


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The Best Google Analytics Metrics for Social Media Professionals

Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro conversions for social media, and the importance for every business and professional of measuring success.


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How Customer Service can Devastate Your Social Media Plans

Peter Shankman - entrepreneur, author, and consultant - joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, balancing marketing and customer service, and empowering employees to make a difference.


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