Social Pros Podcast

How Influence Can Make or Break Your Brand

Jonah Berger, bestselling author and Marketing Professor at The Wharton School, joins the Social Pros Podcast to discuss harnessing the power of influence to capture your audience's attention and loyalty.


Special thanks to our sponsors:

In This Episode

  • Why being the decision-maker doesn't mean you actually made the decision
  • How influence leads to both attraction and refusal
  • Why striving to be different means also being a little bit of the same
  • How improperly used influence can lead to negative associations for your brand
  • Why finding and understanding influence means looking in the mirror

Resources

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How Social Media Makes the Grand Ole Opry New Again

Katrina Maddox, Digital Marketing Manager for the Grand Ole Opry, joins the Social Pros Podcast to share how a 90-year-old country music radio show successfully stays relevant through smart use of social and audience awareness.

Special thanks to our sponsors:

In This Episode

  • Why content cultivation means developing a comfortable relationship with producers and consumers of your media
  • How embracing multiple channels and different audiences leads to an immersive social presence
  • Why outreach beyond your core audience means prepackaged materials for your social partners
  • How having an audience both locally and internationally leads to multi-layered content on each social channel

Resources

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Why Beer Plus Social Media Equals Happy Fans

Kari Embree, Social Media Community Manager for Green Flash Brewing Company, joins the Social Pros Podcast to share how a local brewery goes national while keeping connected to their dedicated community through social.

Special thanks to our sponsors:


In This Episode

  • How a surviving the initial tumult of a rebrand leads to greater brand awareness and cohesiveness in the long run
  • Why organic growth means lots of social thanking
  • How cultivating user-generated visuals leads to greater reach within your community and beyond
  • Why working at a brewery doesn't mean you get to drink beer all the time (but maybe a little of the time)

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Raise $210 Million With Transparency and Great Social Media

Scott Harrison, Founder and CEO of charity: water, joins the Social Pros Podcast to discuss how compelling visuals, strong storytelling, social branding, and a passion for water saves lives.


Special thanks to our sponsors:

In This Episode

  • How brand awareness and social marketing paired with a passion to positively impact the world can lead to a multi-million dollar life-saving charity
  • Why audience accountability might mean creating two different companies that work together
  • How reengaging jaded donors leads to reframing the non-profit organizational model
  • Why transparency means literally reporting on every dollar spent
  • How tastefully executed visual storytelling drives connection quickly and effectively


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


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How B2B Companies Can Rock FB Live Video

Michelle Dziuban, Social Media Manager at Cision, joins the Social Pros Podcast to discuss how embracing Facebook live video has amplified their reach and helped them connect with customers on a deeper level.


Special thanks to our sponsors:

In This Episode

  • Why a successful multi-channel social presence means keeping a focused mindset that is in line with your customers
  • How embracing live video leads to double-digit increases in reach
  • Why adding a new dimension to your social presence means revisiting existing content
  • The slippery slope of using social for broadcasting
  • How leveraging the power of social through employees leads to better qualified leads

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How 3M Uses Daily Science to Maximize Social Results

Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online.

Special thanks to our sponsors:

In This Episode

  • Why success for a global, multi-faceted company means connecting dots across B2B, B2C, and consolidation of social
  • How driving media efficiencies leads to centralized and focused media buying
  • Why cultivating internal advocates means slowing down to speed up
  • How proactively using data to build a media and content strategy leads to more effective social media
  • Why content starts with communications

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why You’re Not Good at Social Until It Embarrasses You

Susan Etlinger, Industry Analyst for Altimeter Group, joins the Social Pros Podcast live at Salesforce Connections 2016 to discuss the power, utility, and pitfalls of big data.

Special thanks to our sponsors:


In This Episode

  • Why a plethora of social channels means putting yourself in the consumer's shoes to figure out what works best
  • How the rise of data scientists leads to a better appreciation and utilization of data
  • Why disambiguation of data means putting the customer first in your analysis
  • How Facebook's current algorithm allegations leads to a teachable moment on the relationship between humans and algorithms
  • Why the rise of visual content means new opportunities for influencers programs


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Go From Collecting Fans to Social That Works

Martin Jones, Senior Marketing Manager for Cox Communications, joins the Social Pros Podcast to discuss the evolution of their social presence and why actionable content is more important than one million likes on Facebook.


Special thanks to our sponsors:

In This Episode

  • Why a million Facebook followers doesn't mean instant conversions or customer relationships
  • How finding content for each vertical leads to streams that double traffic
  • Why reliable reach means tuning out historical views of social media
  • How focusing on specific measurements of individual tactics instead of a general social ROI leads to more impactful refinements
  • Why vanity metrics are out and social is leading marketers back to basics

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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What Social Media Can Learn From Content Marketing

Randy Frisch, Co-Founder of Uberflip, and Chris Moody, Director of Content & Social Marketing at Oracle Marketing Cloud, join the Social Pros Podcast to discuss the importance of quality content and smart placement in social media.

Special thanks to our sponsors:

In This Episode

  • Why good content doesn't mean clicks, likes, or views
  • How activites-based marketing can keep you busy, but leads to stagnant business growth
  • Why good content means a life lived off-domain
  • How repackaging content for sales reps to personalize and distribute leads to better audience engagement
  • Why paid social means creating a path towards an outcome post-click

Resources

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Visit SocialPros.com for more insights from your favorite social media marketers.

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Living Proof That Defense Contractors Can Rock at Social Media

Lori Marino, Senior Manager for Digital & Social Media at Raytheon, joins the Social Pros Podcast to share how she strategically incorporates social media to help keep America safe.


Special thanks to our sponsors:

In This Episode

  • How creating defined strategies for each social channel leads to an effective and targeted marketing plan
  • Why a classified environment means more effective listening
  • How secondary audiences can shape a company's future
  • Why a comprehensive digital and social media plan means including HR
  • The importance of tying metrics to business goals


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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