Social Pros Podcast

Why Snapchat and FB Live Are Stealing TV Ad Budgets

Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live.

Special thanks to our sponsors:

In This Episode

  • How a well-engaged influencer leads to exponential growth on Snapchat
  • Why social consumption doesn't always mean an appetite for content
  • How a strategically placed call to action on a live video leads to better consumer engagement
  • Why vertical video is the next big thing for brand content

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why You Can’t Succeed at Social Without Fun

Jarrod Lyman, Communications Specialist for Clackamas County Tourism and Cultural Affairs, joins the Social Pros Podcast to share his engaging approach to destination marketing through social and how Bigfoot's perfect date drives conversions.

Special thanks to our sponsors:

In This Episode

  • How effective content and engagement leads to passionate brand ambassadors
  • Why picking the right channel means following the content's lead
  • How enjoying what you do leads to winning social marketing
  • Why being successful means pushing business to your partners
  • How evolving channels and smartphones have led to an explosion of tourism content
  • The importance and growth of tourism marketing

Resources

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She’s Using Paid Pinterest to Drive Amazing Brand Results

Jen Forrest, Director of Social Media at DEG Digital, joins the Social Pros Podcast to discuss agency-side social, building trust with clients, and being channel-agnostic.


Special thanks to our sponsors:

In This Episode

  • Why staffing for client's needs means having a team of specialists
  • How planning for the 80% leads to flexibility and risk for that last 20%
  • Why being a client's partner means building trust to work quickly together
  • How better technology leads to more data for everybody
  • How social is blurring the lines between marketing, communications, and creative departments

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Influence Can Make or Break Your Brand

Jonah Berger, bestselling author and Marketing Professor at The Wharton School, joins the Social Pros Podcast to discuss harnessing the power of influence to capture your audience's attention and loyalty.


Special thanks to our sponsors:

In This Episode

  • Why being the decision-maker doesn't mean you actually made the decision
  • How influence leads to both attraction and refusal
  • Why striving to be different means also being a little bit of the same
  • How improperly used influence can lead to negative associations for your brand
  • Why finding and understanding influence means looking in the mirror

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Social Media Makes the Grand Ole Opry New Again

Katrina Maddox, Digital Marketing Manager for the Grand Ole Opry, joins the Social Pros Podcast to share how a 90-year-old country music radio show successfully stays relevant through smart use of social and audience awareness.

Special thanks to our sponsors:

In This Episode

  • Why content cultivation means developing a comfortable relationship with producers and consumers of your media
  • How embracing multiple channels and different audiences leads to an immersive social presence
  • Why outreach beyond your core audience means prepackaged materials for your social partners
  • How having an audience both locally and internationally leads to multi-layered content on each social channel

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Beer Plus Social Media Equals Happy Fans

Kari Embree, Social Media Community Manager for Green Flash Brewing Company, joins the Social Pros Podcast to share how a local brewery goes national while keeping connected to their dedicated community through social.

Special thanks to our sponsors:


In This Episode

  • How a surviving the initial tumult of a rebrand leads to greater brand awareness and cohesiveness in the long run
  • Why organic growth means lots of social thanking
  • How cultivating user-generated visuals leads to greater reach within your community and beyond
  • Why working at a brewery doesn't mean you get to drink beer all the time (but maybe a little of the time)

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Raise $210 Million With Transparency and Great Social Media

Scott Harrison, Founder and CEO of charity: water, joins the Social Pros Podcast to discuss how compelling visuals, strong storytelling, social branding, and a passion for water saves lives.


Special thanks to our sponsors:

In This Episode

  • How brand awareness and social marketing paired with a passion to positively impact the world can lead to a multi-million dollar life-saving charity
  • Why audience accountability might mean creating two different companies that work together
  • How reengaging jaded donors leads to reframing the non-profit organizational model
  • Why transparency means literally reporting on every dollar spent
  • How tastefully executed visual storytelling drives connection quickly and effectively


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


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How B2B Companies Can Rock FB Live Video

Michelle Dziuban, Social Media Manager at Cision, joins the Social Pros Podcast to discuss how embracing Facebook live video has amplified their reach and helped them connect with customers on a deeper level.


Special thanks to our sponsors:

In This Episode

  • Why a successful multi-channel social presence means keeping a focused mindset that is in line with your customers
  • How embracing live video leads to double-digit increases in reach
  • Why adding a new dimension to your social presence means revisiting existing content
  • The slippery slope of using social for broadcasting
  • How leveraging the power of social through employees leads to better qualified leads

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How 3M Uses Daily Science to Maximize Social Results

Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online.

Special thanks to our sponsors:

In This Episode

  • Why success for a global, multi-faceted company means connecting dots across B2B, B2C, and consolidation of social
  • How driving media efficiencies leads to centralized and focused media buying
  • Why cultivating internal advocates means slowing down to speed up
  • How proactively using data to build a media and content strategy leads to more effective social media
  • Why content starts with communications

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why You’re Not Good at Social Until It Embarrasses You

Susan Etlinger, Industry Analyst for Altimeter Group, joins the Social Pros Podcast live at Salesforce Connections 2016 to discuss the power, utility, and pitfalls of big data.

Special thanks to our sponsors:


In This Episode

  • Why a plethora of social channels means putting yourself in the consumer's shoes to figure out what works best
  • How the rise of data scientists leads to a better appreciation and utilization of data
  • Why disambiguation of data means putting the customer first in your analysis
  • How Facebook's current algorithm allegations leads to a teachable moment on the relationship between humans and algorithms
  • Why the rise of visual content means new opportunities for influencers programs


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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