Social Pros Podcast

Build Channel Strategies to Get Ahead in Social Media

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.

Listen Now:


Is Live Streaming Right for Your Business

Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.

Listen Now:


Which Content Types Get the Most Social Shares

Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.

Listen Now:


How TV Is Using Social to Drive Clicks and Viewers

Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC's Super Bowl app promotional campaign.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/tv-using-social-to-drive-clicks-and-viewers

Listen Now:


How Mari Smith Makes Facebook Work Wonders

Mari Smith, CEO of Mari Smith International, Inc. and author of “The New Relationship Marketing,” joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook's need to better educate its users, and the evolution of communication in the digital world.

Listen Now:


BONUS: How Automation and Emotion Can Work Together in Content Marketing

This BONUS episode of the Social Pros Podcast is brought to you by the good folks over at the Content Pros Podcast. Enjoy!

Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation's Content Marketing Specialist, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams' pool of knowledge.

Special thanks to our sponsors:
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Subscribe to Content Pros on iTunes or Stitcher!
Listen Now:


How Jackson Hewitt Dominated Social Customer Service

Eric Haftel, Social Media Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams.

Listen Now:


BONUS: It’s Time to Own Your Social Community

This BONUS episode of the Social Pros Podcast is brought to you from the Convince & Convert Podcast. Enjoy!

Companies used to own social community. Then, they embraced social sharecropping and engagement with customers in leased social communities (like Facebook). It’s time to own again says Jay Baer. Read the post on the Convince & Convert blog here: http://www.convinceandconvert.com/social-media-strategy/its-time-to-own-your-social-community/

Subscribe to the Convince & Convert Podcast on iTunesStitcher, or Soundcloud!
Listen Now:


Will Chinese Social Media Take Over in America

Blake Cahill, Global Head of Digital and Social Marketing at Philips, joins the Social Pros Podcast this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world.

Listen Now:


How Verizon Uses Social for Marketing Research

Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss the incredible advantages, the challenges, and the long-term company-wide transformations made possible through the customer insights gained from social media.

Listen Now: