Social Pros Podcast

Does Your Content Pass the Resharing Test?

Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-content-pass-the-resharing-test/

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How Century 21 Creates Award-Winning Real-Time Social Media

Matt Gentile, Director of Social Media at Century 21, joins the Social Pros Podcast this week to discuss how his team helps support more than 103,000 agents and their businesses, driving engagement with Century 21's customers worldwide, and how to maintain a nimble team in order to take advantage of real-time marketing opportunities.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-century-21-creates-award-winning-real-time-social-media/

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What You Probably Don’t Know about Advanced Facebooks Ads

Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-you-probably-dont-know-about-advanced-facebooks-ads/

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Advanced Social Media Lessons from the Best in the NBA

Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/advanced-social-media-lessons-from-the-best-in-the-nba/

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How to Manage 19 Social Media Channels

Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-manage-19-social-media-channels/

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Do Salespeople Make the Best Social Advocates?

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer’s journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/do-salespeople-make-the-best-social-advocates/

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What happens in Vegas stays on social media

Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-happens-in-vegas-stays-in-social-media/

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Managing a Facebook page with 7 million fans

Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce.

Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/managing-a-facebook-page-with-7-million-fans/

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Social Media is Not Your Problem

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers.


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Is Twitter About to Make a Huge Mistake?

Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter's latest attempt to gain users.
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