Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.
Jenny Barnett Rohrs, Founder of Craft Test Dummies, joins the Social Pros Podcast this week to discuss how successful social media is often a slow burn, staying authentic to a trusting and supportive audience, and building a social empire as a passion project.
Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts, joins the Social Pros Podcast this week to uncover Omni’s unique approach to social media management, how their social media efforts are directly tied to sales, and how Omni creates a personalized experience for all of its guests.
Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that's inherent in her team members.
W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the museum for social media, the museum's program to foster user-generated content from social followers, and how he negotiates a world that has no budget for social media.
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it’s like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.
Nick Cicero, Director of Client Strategy at Expion and co-host of the Social Pros Podcast, joins us today to discuss his experience onboarding new clients and training current ones, the power of long-term partnerships, his experiences working in countless industries, and what big businesses need to remember to succeed in social media.