Ryan Lauder, Director of Digital Strategy at TaylorMade-adidas Golf Company, joins the Social Pros Podcast this week to discuss the strategy and workflow behind sports social media on a large scale for multiple brands with sponsored athletes.
Read the highlights: http://www.convinceandconvert.com/podcasts/episodes/how-real-time-social-media-gets-planned-far-in-advance
Ryan Garcia, Legal Director at Dell and Adjunct Professor for the School of Law at the University of Texas at Austin, joins the Social Pros Podcast this week to discuss the legal issues brought up by social media—not just in marketing, but also in sales, employment, support, and customer relations.
Read the highlights: http://www.convinceandconvert.com/podcasts/episodes/answers-to-hot-social-media-law-questions
Jim Fields, VP of Customer Experience Marketing at SAP, joins the Social Pros Podcast this week, along with Nick Robinson, Digital Strategist at SAP, to discuss the ins and outs of social selling and the challenges and incredible benefits of employee advocacy.
Read the highlights: http://www.convinceandconvert.com/podcasts/episodes/make-your-employees-your-greatest-social-asset
Adam Brown, Executive Strategist at Salesforce Marketing Cloud, joins the Social Pros Podcast this week to discuss trends in visual content and the convergence of content and social marketing. We bid farewell to long-time Social Pros co-host Jeff Rohrs this week and look forward to Adam jumping in next week.
Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.
Read the highlights: http://www.convinceandconvert.com/podcasts/episodes/build-channel-strategies-for-social-media
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.
Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/is-live-streaming-right-for-your-business
Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.
Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/which-content-types-get-the-most-social-shares
Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC's Super Bowl app promotional campaign.
Mari Smith, CEO of Mari Smith International, Inc. and author of “The New Relationship Marketing,” joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook's need to better educate its users, and the evolution of communication in the digital world.
Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/mari-smith-makes-facebook-work-wonders
This BONUS episode of the Social Pros Podcast is brought to you by the good folks over at the Content Pros Podcast. Enjoy!
Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation's Content Marketing Specialist, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams' pool of knowledge.
Special thanks to our sponsors:
Visit ContentProsPodcast.com for more insights from your favorite content marketers.