Social Pros Podcast

How A Ginormous Accounting Firm Uses Snapchat Like a Boss

Chris Sedlak, Public Relations and Social Media Manager for PwC, joins the Social Pros Podcast to discuss how the right personal branding on social can jumpstart your career, cultivate prospects, and turn customers into advocates.

 

Special thanks to our sponsors:

 

In This Episode

  • Why success on social for any brand means a strong and collaborative relationship with leadership
  • How building the social confidence of your subject matter experts leads to better campaigns
  • Why an impactful employee engagement effort means selecting a platform that reflects their interests
  • How active employees on social leads to client retention, loyalty, and advocacy through enhanced brand awareness

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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How to Activate Your Employees As Social Media Advocates

Jason Spencer, Social Media Community Manager at Humana, joins the Social Pros Podcast to discuss engaging nontraditional, uniquely qualified audiences by crafting a successful employee social advocacy program.

Special thanks to our sponsors:

 

In This Episode

  • How the rise of social is leading to a huge shift in customer care
  • Why developing a good relationship with customers means closing the loop on social
  • How the well-thought out addition of a new platform leads to a changed perception of your brand
  • Why employee advocacy does not mean social selling

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why Messaging Apps Will Make Websites Irrelevant

Peter Friedman, CEO of LiveWorld, joins the Social Pros Podcast to discuss the future of social media marketing and how it will all ultimately be replaced by messaging apps.

 

Special thanks to our sponsors:

 

In This Episode

  • How social media leads to community value that can’t be accomplished on its own
  • Why getting closer to capturing human behavior in commerce means a focus on messaging apps over a website
  • How social and mobile media leads to marketing in minutes through customer service
  • Why the rise of social messaging apps means an explosion in customer experience management
  • How thoughtfully utilizing chat bots to complement customer service leads to a properly scaled human experience

 

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

 

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Should Marketers Start to Use Twitter Like Facebook

Mike Stelzner, Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the changing Twitter algorithm, the death of evergreen content, and why you should only tweet content once.

Special thanks to our sponsors:

In This Episode

  • Why a successful social community means not looking for a big audience but seeking out the right audience
  • How a live show leads to being a better social media marketer
  • Why an uptick in copyright enforcement means a shift in how and when to use live video
  • How Facebook's advertising is leading to a push for raw, unedited, live video
  • Why evergreen content is killing your Twitter ranking
  • How a focus on metrics leads to the biggest threat to social media

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How LensCrafters Uses Frame Candy to Excite You in Social

Nick Gilham, Senior Manager of Social Media at LensCrafters, joins the Social Pros Podcast to discuss how social is expanding their consumer base while reengaging customers between purchases.


Special thanks to our sponsors:

In This Episode

  • How listening to the needs of your customer and your business leads to a shift in positioning
  • Why centralizing your messaging means centralizing your social
  • How visuals for infrequent purchases lead to top of mind awareness
  • Why drawing millennials means investing in positive thinking and actions
  • How online chatter informs product launches and development

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Innovative Startups Are Raising Money in a Whole New Way

Nathan Rose, Director at Assemble Advisory, joins the Social Pros Podcast to share valuable insight into the world of equity crowdfunding and how it is reshaping the use of social for startups.

Special thanks to our sponsors:

In This Episode

  • Why equity crowdfunding means pulling fundraising and marketing together on one project
  • How a successful funding project leads to significant exposure for a burgeoning start-up
  • Why launching a campaign means being comfortable and prepared to share your business model in a short-form format
  • How passion and founder involvement lead to energizing investors

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Kellogg Delights Fans by Telling Bigger Social Stories

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Social Pros Podcast to discuss the power of corporate channels that focus on the bigger picture.


Special thanks to our sponsors:

In This Episode

  • How a corporate social channel leads to telling stories that cross brand lines
  • Why measuring consumer engagement means different metrics for social versus the website
  • Why the best type of engagement leads to questions from consumers
  • How Instagram leads to a new level of content from and to consumers
  • Why the ubiquity of social means a change in the meaning of "social pro"

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How a Theoretical Physicist Became a Big Company Social Media Manager

Andrew Spoeth, Director of Digital Marketing at CA Technologies, joins the Social Pros Podcast to share how a simple framework for social strategy can drive lead generation and sales opportunities.

Special thanks to our sponsors:

In This Episode

  • How a simple pyramid leads to measurable social KPI and management buy-in
  • Why launching a career means establishing a foundation of resilience, communication, and a right/left brain balance
  • How Twitter polls lead to conversation and customer engagement
  • Why driving your social content and engagment means pushing amplification
  • How mapping out the life of social content leads to being more collaborative and selective across the organization

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Why You Should Be Doing Less Social, Not More

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast to discuss the inextricable and profitable relationship between content and social.


Special thanks to our sponsors:

In This Episode

  • How print and email subscriptions lead to better lead qualification
  • Why content development means diving into social
  • How keeping content promises to your customers means creating an expectations calendar
  • Why video is not inherently the answer to your social campaign woes
  • How consistency leads to successful social and content marketing

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Are You Using the Right Social Media Tools?

Ian Cleary, Founder of RazorSocial, joins the Social Pros Podcast to share his PRISM secret to building a profitable presence using the tools of social media and content marketing.

Special thanks to our sponsors:

In This Episode

  • How people, relationships, inbound traffic, subscribers, and modernization leads to a powerful utilization of social tools
  • Why finding success in a crowded market means discovering your niche and nonstop engagement
  • How dedicating time to analyzing your social tools leads to better ROI
  • Why becoming an influencer means a focus on consistency, delivery, and engagement
  • How adding channels without analysis leads to a diluted message for the wrong audience

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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