Social Pros Podcast

BONUS: How Automation and Emotion Can Work Together in Content Marketing

This BONUS episode of the Social Pros Podcast is brought to you by the good folks over at the Content Pros Podcast. Enjoy!

Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation's Content Marketing Specialist, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams' pool of knowledge.

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How Jackson Hewitt Dominated Social Customer Service

Eric Haftel, Social Media Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams.

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BONUS: It’s Time to Own Your Social Community

This BONUS episode of the Social Pros Podcast is brought to you from the Convince & Convert Podcast. Enjoy!

Companies used to own social community. Then, they embraced social sharecropping and engagement with customers in leased social communities (like Facebook). It’s time to own again says Jay Baer. Read the post on the Convince & Convert blog here: http://www.convinceandconvert.com/social-media-strategy/its-time-to-own-your-social-community/

Subscribe to the Convince & Convert Podcast on iTunesStitcher, or Soundcloud!
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Will Chinese Social Media Take Over in America

Blake Cahill, Global Head of Digital and Social Marketing at Philips, joins the Social Pros Podcast this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world.

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How Verizon Uses Social for Marketing Research

Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss the incredible advantages, the challenges, and the long-term company-wide transformations made possible through the customer insights gained from social media.

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Why Twitter is Trying to Turn Itself Into Facebook

Joel Comm, co-author of "twitter power 3.0" and CEO of Joel Comm, Inc., joins the Social Pros Podcast this week to discuss Twitter's move toward a Facebook user experience, its need for a higher character limit, and its future as a stand-alone service.

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How to Find Your Fans on Facebook but Connect with Them on Snapchat

Steve Brown, Marketing Manager at CLYW, a high-end return top company, joins the Social Pros Podcast this week along with Chris Mikulin, CLYW's Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.

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How Big Brands Get Permission to Use UGC

Jon Steiert, Social Media Manager & PR Specialist at Pet360, Inc., joins the Social Pros Podcast this week to discuss social as a way to improve the customer experience, the value of listening on social, and the scalability of user-generated content.
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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Dorie Clark, author of "Reinventing You" and her latest book, "Stand Out," joins the Social Pros Podcast today to discuss standing out in a sea of freelancers by cultivating a following around your unique expertise and experience.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/youre-not-going-to-be-a-thought-leader-in-6-seconds

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Karlijn Vogel-Meijer, Manager Social Media at KLM, joins the Social Pros Podcast this week to discuss the value of a social customer support team and the necessity of learning from your mistakes in social media.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/a-volcano-created-a-world-class-social-media-program-for-klm-airlines

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