Social Pros Podcast

How B2B Companies Can Rock FB Live Video

Michelle Dziuban, Social Media Manager at Cision, joins the Social Pros Podcast to discuss how embracing Facebook live video has amplified their reach and helped them connect with customers on a deeper level.


Special thanks to our sponsors:

In This Episode

  • Why a successful multi-channel social presence means keeping a focused mindset that is in line with your customers
  • How embracing live video leads to double-digit increases in reach
  • Why adding a new dimension to your social presence means revisiting existing content
  • The slippery slope of using social for broadcasting
  • How leveraging the power of social through employees leads to better qualified leads

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How 3M Uses Daily Science to Maximize Social Results

Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online.

Special thanks to our sponsors:

In This Episode

  • Why success for a global, multi-faceted company means connecting dots across B2B, B2C, and consolidation of social
  • How driving media efficiencies leads to centralized and focused media buying
  • Why cultivating internal advocates means slowing down to speed up
  • How proactively using data to build a media and content strategy leads to more effective social media
  • Why content starts with communications

Resources

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Why You’re Not Good at Social Until It Embarrasses You

Susan Etlinger, Industry Analyst for Altimeter Group, joins the Social Pros Podcast live at Salesforce Connections 2016 to discuss the power, utility, and pitfalls of big data.

Special thanks to our sponsors:


In This Episode

  • Why a plethora of social channels means putting yourself in the consumer's shoes to figure out what works best
  • How the rise of data scientists leads to a better appreciation and utilization of data
  • Why disambiguation of data means putting the customer first in your analysis
  • How Facebook's current algorithm allegations leads to a teachable moment on the relationship between humans and algorithms
  • Why the rise of visual content means new opportunities for influencers programs


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How to Go From Collecting Fans to Social That Works

Martin Jones, Senior Marketing Manager for Cox Communications, joins the Social Pros Podcast to discuss the evolution of their social presence and why actionable content is more important than one million likes on Facebook.


Special thanks to our sponsors:

In This Episode

  • Why a million Facebook followers doesn't mean instant conversions or customer relationships
  • How finding content for each vertical leads to streams that double traffic
  • Why reliable reach means tuning out historical views of social media
  • How focusing on specific measurements of individual tactics instead of a general social ROI leads to more impactful refinements
  • Why vanity metrics are out and social is leading marketers back to basics

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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What Social Media Can Learn From Content Marketing

Randy Frisch, Co-Founder of Uberflip, and Chris Moody, Director of Content & Social Marketing at Oracle Marketing Cloud, join the Social Pros Podcast to discuss the importance of quality content and smart placement in social media.

Special thanks to our sponsors:

In This Episode

  • Why good content doesn't mean clicks, likes, or views
  • How activites-based marketing can keep you busy, but leads to stagnant business growth
  • Why good content means a life lived off-domain
  • How repackaging content for sales reps to personalize and distribute leads to better audience engagement
  • Why paid social means creating a path towards an outcome post-click

Resources

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Visit SocialPros.com for more insights from your favorite social media marketers.

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Living Proof That Defense Contractors Can Rock at Social Media

Lori Marino, Senior Manager for Digital & Social Media at Raytheon, joins the Social Pros Podcast to share how she strategically incorporates social media to help keep America safe.


Special thanks to our sponsors:

In This Episode

  • How creating defined strategies for each social channel leads to an effective and targeted marketing plan
  • Why a classified environment means more effective listening
  • How secondary audiences can shape a company's future
  • Why a comprehensive digital and social media plan means including HR
  • The importance of tying metrics to business goals


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Gary Vaynerchuk and the Currency of Attention

Gary Vaynerchuk, CEO of VaynerMedia, joins the Social Pros Podcast to discuss social media land-grabbing, the importance of the long game, and why you can never have too much attention.


Special thanks to our sponsors:

In This Episode

  • Why every little relationship means the possibility of success years down the line
  • How being early leads to being an influencer
  • Why being in spaces you both do and do not control gives you an advantage in the branding game
  • How different app DNA and challenging the status quo can lead to successful failure that matters

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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When and How Does Snapchat Work for Business

Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses.


Special thanks to our sponsors:


In This Episode

  • How a well-articulated and tailored employee advocacy program leads to better website conversion rates
  • Why good social sales content means the majority of it is top-of-the-funnel
  • How having siloed departments leads to a niche for every social platform in any company
  • Why leveraging agencies as true partners means a robust paid social plan
  • How your point of view on social platforms can lead to a diverse and successful portfolio
  • Why being successful means maintaining a high level of personal involvement in your own social profiles

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Social Media Examiner Uses Social to Power Customer Experience

Erik Fisher, Community Manager for Social Media Examiner, joins the Social Pros Podcast to share his approach to managing social for the world's largest social media marketing conference.


Special thanks to our sponsors:

  • Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)

  • Emma (Why We Click: The Simple Psychology Behind a Great Call to Action: http://myemma.com/click)

  • Convince & Convert Definitive Email (Definitive Digest: http://www.definitivedigest.com)

  • Yext (Manage your Location Data on Google with Yext: http://offers.yext.com/socialpros1)

In This Episode

  • How "divide and conquer" leads to a more well rounded social team
  • Why having a fine tuned process for social engagement means being flexible enough to completely change platform priorities if needed
  • How practicing what you preach leads to a more authentic approach to social
  • Why a social hit list prepares you for a better conference experience

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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How Social Media Works When Your Fans Are Truly Passionate

Eric Swayne, Senior Director of Fan Engagement at FUNimation, joins the Social Pros Podcast to explain how their social team engages, cultivates, and supports a global fan base.


Special thanks to our sponsors:


In This Episode

  • Why a responsibility to your customer base means flexibly engaging them wherever they are
  • How viewing your product from the point of view of your customers can lead to a paradigm shift for your brand
  • Why passionate fans mean a high BS meter
  • How license restrictions lead to creative engagement opportunities


Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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